An advertising
agency in
Albuquerque,
New Mexico.

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At some point in the past decade, advertising agencies stopped wanting to be advertising agencies. Is it because, as an industry, we’re embarrassed? Maybe it’s the bad connotation people associate with “ad people” being slick or self-serving. Perhaps it’s the self-perception that because “advertising” is changing, clients will think advertising agencies are limited to traditional advertising. Who knows. But whatever the reason, ad agencies have taken to calling themselves “brand consultants” or some other euphemism meant to imply greater credibility.

To us, a good ad agency is a good ad agency and should be able to handle anything. The solid agencies adapt, adjust, understand new media, create their own media for clients and help their clients rock and roll through the constant changes in communications.

We’re an ad agency. Hi.

 

We decided to make our place as simple (but as nice) as possible so anyone could view it. No freaky downloads here. You'll notice we adopted a blog format for much of the site. It makes it easier to see the work without having to click your way from here to Hades just to view some ads.

Besides the requisite blog, we've added a Toybox feature where, from time to time, we'll show you some of the dorky stuff that happens around here. And there's the "thing of the week" which is, well, the "thing of the week."

That's all for now. Thanks for stopping by.

 

Eleven months ago we did something that was borderline crazy. We quit our nice jobs with established agencies and started our own place from scratch. No firmed-up clients. No big loans to tide us over. Just a gut feeling we could do something special and attract good, smart clients and great employees.

So we scraped together our own money, found an office space and remodeled it ourselves. We started getting phone calls. Then we did some work. And some more. Then we moved the needle for some clients and picked up a few awards along the way. And then we realized we had an even better perspective about the very clients we work with; that succeeding in business is about making borderline crazy decisions every day.

Pat Fallon said it best: “Courage is a process, not an event.” Thanks to our friends and clients who make us feel not-so-crazy eleven months later.

 

© 2008 3 Advertising LLC, a full-service advertising agency in Albuquerque, New Mexico.