Twitter
Flickr
FacebookWednesday, August 9, 2006
It’s all in the name.
At some point in the past decade, advertising agencies stopped wanting to be advertising agencies. Is it because, as an industry, we’re embarrassed? Maybe it’s the bad connotation people associate with “ad people” being slick or self-serving. Perhaps it’s the self-perception that because “advertising” is changing, clients will think advertising agencies are limited to traditional advertising. Who knows. But whatever the reason, ad agencies have taken to calling themselves “brand consultants” or some other euphemism meant to imply greater credibility.
To us, a good ad agency is a good ad agency and should be able to handle anything. The solid agencies adapt, adjust, understand new media, create their own media for clients and help their clients rock and roll through the constant changes in communications.
We’re an ad agency. Hi.
Posted by 3 at 10:16 AM | Post a comment
SEARCH BLOG
RECENT BLOG ENTRIES
BLOG ARCHIVES
January 2012August 2011
April 2011
December 2010
October 2010
August 2010
June 2010
January 2010
October 2009
September 2009
June 2009
May 2009
February 2009
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
January 2008
December 2007
November 2007
October 2007
August 2007
COOL LINKS
Ad RantsAdvertising Age
Adweek
AIGA
Albuquerque The Magazine
Alone and Unafraid
Communication Arts
Coupe Magazine
D&AD
David Shrigley
Design Observer
Duke City Fix
Eye Magazine
Fallon Planning Blog
Fubiz
Grain Edit
Graphis
Identity Archives
Logo Lounge
Mark Bixby
MediaGirl
NM Business Weekly
Swiss Legacy
The Eisner American Museum of Advertising and Design
The One Club
The Type Directors Club
The Visual Dictionary