Friday, August 25, 2006
The age of designvertising.
Just in case the division still exists, we'd like to put an end to the false separation of design and advertising. In our minds, the two are inseparable. Advertising is design. And all design is, in a way, advertising.
These days, designers are just as involved in concept as any other department of an agency, including media. The best designers are no longer perceived as cake decorators who come in at the end of a campaign execution to make something look pretty. And on the advertising side of the equation, art directors and writers should be expected to have a certain aesthetic knowledge of what a brand should look and feel like, beyond the conventional advertising deliverables of print, TV, collateral and interactive.
Advertising vs. design is dead. Long live designvertising. Or, if you prefer, adversigning.
Posted by 3 at 04:42 PM | 2 Comments | Post a comment
Comments
I disagree. I believe that advertising is promotion. Design is a tool of promotion. Design without a message is art (in the broadest sense). Designers are message architects who devise a visual solution to the conveyance of a message. I believe that good design leads to effective advertising. The design however, can not advertise itself. The design needs a medium by which to travel to the consumer such as a magazine, TV, or billboard. Good design makes effective use of the medium to produce the highest rate of connection to the target audience. It is the job of the advertiser to come up with a message which will transform the message recipient into a consumer.I do agree with the notion that a title does not ultimately define the role an individual plays within an organization. If everyone played the role defined by their title there would be no need for promotions.
By on October 5, 2006 - 12:49 PM
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By on October 27, 2007 - 10:07 AM
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