3 Advertising - Albuquerque, New Mexico

An advertising
agency in
Albuquerque,
New Mexico.

 
 
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Friday, August 25, 2006

The age of designvertising.

Posted by 3 at 04:42 PM | 2 Comments | Post a comment

 

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I disagree. I believe that advertising is promotion. Design is a tool of promotion. Design without a message is art (in the broadest sense). Designers are message architects who devise a visual solution to the conveyance of a message. I believe that good design leads to effective advertising. The design however, can not advertise itself. The design needs a medium by which to travel to the consumer such as a magazine, TV, or billboard. Good design makes effective use of the medium to produce the highest rate of connection to the target audience. It is the job of the advertiser to come up with a message which will transform the message recipient into a consumer.

I do agree with the notion that a title does not ultimately define the role an individual plays within an organization. If everyone played the role defined by their title there would be no need for promotions.

By on October 5, 2006 - 12:49 PM

 
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By on October 27, 2007 - 10:07 AM

 

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