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April 29, 2008 - 3 Advertising wins five National Healthcare AwardsAlbuquerque ad agency/design firm 3 Advertising won gold, silver and merit awards today from the national Healthcare Advertising Awards. The firm won a gold award for best single print ad and silver for best print campaign for Cosmetic Dentistry of New Mexico. Silver awards were given for t-shirts created for the Center for Prenatal Development as well as a logo for MERP (Medical Error Reduction Program). A merit award was given for a direct mail piece created for PhDx.The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development in the U.S. The competition received a record 4,400 entries, making the awards the largest healthcare advertising awards competition in the world, according to the publication. Entering frims included Albuquerque ad agencies Esparza Advertising and Rick Johnson & Company, as well as national firms such as Devito/Verdi, Della Femina, Northlich, Publicis and R&R Partners. |
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April 15, 2008 - 3 Advertising featured in the Best of Business Card DesignAlbuquerque ad agency/design firm 3 is featured in the new "Best of Business Card Design" edited by Austin design firm Sibley/Peteet. The Rockport-published book features the most current and innovative business card designs from around the world.Five designs created by 3 were picked for inclusion in the publication, which also features such firms as Gee + Chung of San Francisco, Sagmeister Inc. of New York and Willoughby Design Group of Kansas City. The publication is available online and at bookstores worldwide. |
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March 7, 2008 - It’s 23 for 3 at the Addys: Albuquerque ad agency 3 wins 10 gold and 13 silver awardsTwo-year-old New Mexico ad agency/design firm 3 Advertising won the second-highest amount of ADDYs for the second year in a row at the 2007/2008 NMAF ADDYs, including a prestigious Judge’s Choice award for Nob Hill Bar & Grill.3 won gold and silver ADDYs for work entered in print, broadcast, design, collateral, direct marketing and interactive categories. The agency also won the highest percentage of awards in relation to the amount of work entered. This year's ADDYs had more than 500 entries from nearly three dozen New Mexico advertising agencies and design firms, an all-time high for the event. The 2007/2008 NMAF ADDYs were judged by creative directors from some of the country’s most influential ad agencies, including Crispin Porter + Bogusky and TDA Advertising, both of Boulder, Colorado; Zig Advertising of Chicago and Gardner Design of Wichita, Kansas. Agencies participating at this year's NMAF ADDYs included McKee Wallwork Cleveland, Esparza Advertising, Rick Johnson & Company, Rome & Gold Creative, Squires & Company, SUM Agency, Thielen Designs, Vaughn Wedeen, Mudhouse Advertising, DW Turner and TKO. |
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February 22, 2008 - 3 Advertising wins two Marketer of the Year Awards from New Mexico American Marketing AssociationAlbuquerque agency/design firm 3 Advertising won two of the six Marketer of the Year awards presented at the 2008 New Mexico American Marketing Association "MOY" event. The awards recognize overall campaign effectiveness and marketing results. This year’s award show had the highest number of entries in the event’s history.One of the two MOY awards won by the agency was for most effective radio campaign for OSO Technologies, an ISP and data services company based in Albuquerque. The second MOY award was for the interactive category. The winning entry was for the Old Guys Rule website and accompanying interactive campaign materials. Old Guys Rule is an e-commerce retailer based in Ventura, California. In addition, 3 Advertising won an Award of Merit in the direct mail category for a campaign created for Sandia Laboratory Federal Credit Union. Participating agencies at this year's NMAMA awards included McKee Wallwork Cleveland, Esparza Advertising and Griffin & Associates as well as internal client marketing teams from Advent Solar and TriCore Reference Laboratories. |
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January 31, 2008 - Albuquerque ad agency/design firm 3 hires Amy Driscoll, moves to new offices, adds new clients3 has hired Amy Driscoll as a production artist. Driscoll has 13 years of experience and is a graduate of the University of New Mexico.In mid-January, the firm moved to a larger office space at 1550 Mercantile, Second Floor, above the REI building in Albuquerque. 3 has also added new clients, including Echelon, a private jet membership service; Get A Grip, a resurfacing company; Nob Hill Bar & Grill, and Cosmetic Dentistry of New Mexico. Whew. |
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December 31, 2007 - Albuquerque Advertising Agency 3 featured in New Mexico Business WeeklyFor their year-end issue, the New Mexico Business Weekly checked in with four businesses profiled during 2007. See the article here (subscription may be required). |
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November 27, 2007 - Albuquerque ad agency/design firm 3 wins four gold awards from Graphis Logo CompetitionNew Mexico ad agency/design firm 3 has been honored with four gold awards from the Graphis International Logo Competition. According to the publication, the annual highlight's the world's best visual solutions. Other winning design firms and ad agencies include Duffy & Partners, Hornall Anderson, Sandstrom Design, Pentagram, Goodby Silverstein, TAXI, GSD&M and Carmichael Lynch. The publication, Graphis Logo Design 7, will be available worldwide in 2008. |
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October 19, 2007 - Albuquerque ad agency/design firm 3 receives three gold awards from GraphisCorporate identity work from 3 Advertising received gold awards today from the 2007 Graphis International Letterhead competition. 3 won gold awards for clients including Measure Twice of Montana.The Graphis letterhead competition is the largest of its kind in the world. Other winning design firms include Duffy & Partners, TBWA/Chiat/Day, Taxi Canada, Goodby Silverstein, Hornall Anderson and Sandstrom Design. The publication will be available worldwide in 2008. |
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October 11, 2007 - Albuquerque ad agency/design firm 3 featured in New Mexico Business JournalThe October issue of the New Mexico Business Journal features a story on the agency. Issues are available at newsstands throughout the state. Story also available here. |
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September 28, 2007 - Albuquerque ad agency/design firm 3 promotes Media Director Sue K. Lewis to partner3 Advertising, a full-service, two-year old Albuquerque advertising agency/design firm that has quickly gained a reputation for its local, regional and national client work, has added media director Sue K. Lewis as a fourth partner.Lewis joined the agency in February of 2007. She has 20 years of media planning and buying experience, including previous roles as associate media director for Nike while at Wieden + Kennedy in Portland, media director for Walt Disney Attractions in Orlando, senior vice president at Yesawich, Pepperdine & Brown, and most recently as media director for Young & Laramore/EchoPoint Media in Indianapolis. |
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August 24, 2007 - Branding work from 3 selected for HOW Magazine’s Self-Promotion Design AnnualAlbuquerque ad agency/design firm 3 is one of a few dozen firms selected worldwide for creative efforts in this month’s HOW Magazine Design Annual. Branding work from the agency is featured alongside marketers MetLife, Staples, New Balance, The North Face and the American Red Cross. The issue is available now. |
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August 17, 2007 - 3 earns recognition for branding work in Rockport Business Graphics, Print Production FinishesWork created by Albuquerque ad agency/design firm 3 has been selected for inclusion in Business Graphics, a Rockport book covering branding campaign elements from clients around North America.In addition, UK publishers RotoVision have selected work from 3 for inclusion in Print and Producton Images for Promotional Items, a book that highlights creative solutions that grab audience attention. Both publications will be available worldwide later in the year. |
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July 20, 2007 - Communication Arts selects work from 3 for its 2007 design annualCommunication Arts has selected the Osuna Nursery logo, created by Albuquerque ad agency/design firm 3, for inclusion in its 2007 design annual. According to the Communication Arts website, the annual is the world's largest and most eminent of all juried competitions for graphic design. |
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July 17, 2007 - Coupe Magazine selects work from 3 for its International Design AnnualCoupe Magazine, a publication highlighting the best design and advertising from around the world, has selected two pieces from Albuquerque ad agency/design firm 3 for its upcoming 2007 annual. Winning pieces include work created for Osuna Nursery and Sackwear.com. The annual will be on newsstands worldwide in October of 2007. |
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June 28, 2007 - Print Magazine Design Annual selects work from 3Albuquerque ad agency/design firm 3 will have work featured in the 2007 Print Magazine Regional Design Annual. The magazine’s advertising and design competition receives more than 20,000 entries each year for consideration. The publication highlights the best work from each region of the United States. The annual will appear on newsstands later this year. |
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June 8, 2007 - Work from 3 selected for Graphis Design AnnualAlbuquerque ad agency/design firm 3 won gold awards for branding work entered into the 2008 Graphis Design Annual. The annual features the best international branding and design work of the year. Other firms selected for inclusion include Duffy, Sandstrom, Pentagram and Turner Duckworth. |
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June 1, 2007 - McGrath listed in New Mexico Business Weekly’s “40 under Forty”Design Director and Partner Tim McGrath of Albuquerque agency 3 was named as one of New Mexico Business Weekly's "40 under Forty." Just in time, at age 39 and three-quarters. |
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May 30, 2007 - SHOOT Magazine features Osuna Nursery TV campaignA TV campaign created by 3 Advertising for Osuna Nursery was featured in SHOOT Magazine's "Best Work You May Never See." The "Best Work" editorial section highlights the best local and regional TV campaigns from around the world. |
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May 22, 2007 - 3 earns international accolades for branding and design workAlbuquerque ad agency/design firm 3 is profiled in the new "Logo Savvy" book by Rockport Publishers. The publication, available worldwide, examines the methods of thirty-two top firms that work on client naming and branding assignments. Other featured firms include Rethink, Grey Worldwide, WOW Branding and Chen Design.In addition, six logos created by 3 will be featured in LogoLounge Volume 4, a yearly collection of some of the best logos from around the world. |
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May 18, 2007 - 3 wins New Mexico AMA’s “Best of the Best/Marketer of the Year Award” for Old Guys RuleAlbuquerque advertising agency/design firm 3 won the NMAMA's overall "Best of the Best" award for its campaign launching the e-commerce website for California-based client Old Guys Rule (http://www.oldguysrule.com). The campaign also won a Marketer of the Year award in the interactive category and a merit award in the integrated campaign category.The awards are based on overall results of the marketing effort. Sales and traffic for OldGuysRule.com exceeded expectations, and the site has enjoyed a higher-than-average conversion rate. Other participating Albuquerque advertising agencies in the NMAMA awards included McKee Wallwork Cleveland, Rick Johnson & Company, Esparza Advertising and Kilmer & Kilmer. |
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May 16, 2007 - 3 wins two National ADDY Awards3 Advertising, located in Albuquerque, New Mexico, won gold and silver National ADDY awards for branding and identity work completed for Sackwear.com. According to the National ADDY Awards website, the advertising competition is the world’s largest. The competition receives more than 60,000 entries from 50 states. |
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May 1, 2007 - 3 Hires Account Manager Meaghan CostanzoAlbuquerque ad agency/design firm 3 has hired Meaghan Costanzo as an account manager. Meaghan will help manage client projects, including planning and strategic assignments. She has several years of advertising and marketing experience, including a previous role as marketing director for a Harley Davidson dealership, as well as ad agency experience in the categories of tourism, real estate, hospitality and entertainment attractions. |
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April 26, 2007 - 3 wins national award recognition for branding work created for Center for Prenatal DevelopmentAlbuquerque ad agency/design firm 3 won silver and bronze award recognition from the National Healthcare Advertising Awards for its client, the Center for Prenatal Development (CPD). The Silver Award was for the practice's logo and letterhead; the Bronze Award was for a print campaign effort.The Healthcare Marketing/Advertising Awards is known as the oldest and most widely respected healthcare advertising awards competition. This year, the competition received a record 4,300 entries, making it the largest healthcare advertising awards competition in the country. Other winning agencies include DeVito/Verdi, Hill Holiday, R&R Partners, Brokaw and Della Femina. |
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March 24, 2007 - 3 makes 28 at the 2006 Addys: 18-month-old Albuquerque Ad Agency Earns 8 Golds and 20 Silvers3, Albuquerque’s newest full-service ad agency/design firm, won 8 gold and 20 silver ADDY awards at this year’s NMAF ADDY Awards, earning the second-highest amount of total ADDYs in the statewide competition. Work created during 2006 was eligible for judging; 3 opened its doors during the latter part of 2005.3 won gold and silver ADDYs for work entered in print, design, collateral, direct marketing and interactive categories. Nearly 50% of the entries the agency submitted won some kind of recognition at this year’s show, which had approximately 450 entries from 35 entering agencies. This year’s NMAF ADDYs were judged by creative directors from some of the country’s largest and most influential ad agencies, including Crispin Porter + Bogusky, The Richards Group and McKinney. Albuquerque advertising agencies participating in the 2006 New Mexico Advertising Federation ADDYs included McKee Wallwork Cleveland, Rick Johnson & Company, Esparza Advertising, Kilmer & Kilmer, Rome & Gold Creative, Squires & Company, Vaughn Wedeen, Thielen Designs, DW Turner and Xynergy New Media. |
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February 26, 2007 - How Magazine selects work from 3 for its International Design AnnualWork from Albuquerque advertising/design firm 3 was selected for inclusion in the 2007 HOW Magazine International Design Annual. Other ad agencies, design firms and clients earning recognition from the publication include Goodby Silverstein & Partners, Cahan & Associates, TAXI, Hornall Anderson Design Works, Willoughby Design Group, Fossil, Target and Comedy Central. The HOW International Design Annual is available at newsstands worldwide. |
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February 23, 2007 - 3 Hires Media Director Sue K LewisAlbuquerque ad agency/design firm 3 has hired media director Sue K Lewis to run the agency's media planning department. Sue will be responsible for all media strategy, planning and buying needs for the agency’s growing list of clients.Sue has 20 years of media experience, including previous roles as associate media director for Nike while at Wieden + Kennedy in Portland, media director for Walt Disney Attractions in Orlando, senior vice president at Yesawich, Pepperdine & Brown, and most recently as media director for Young & Laramore/EchoPoint Media in Indianapolis. In addition, Sue has media planning and buying experience in all mediums, including broadcast, print, outdoor and new media. She has worked in a variety of business categories, including apparel, quick service restaurants, tourism, hospitality, healthcare, tobacco prevention and control, social cause issues and many other sectors. |
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February 8, 2007 - 3 earns more international award recognition for creative workAlbuquerque ad agency/design firm 3 has been selected as one of 130 firms worldwide for inclusion in the Great Design Show. The competition selected winners from more than 8,000 entries submitted worldwide. Other winning agencies and companies include Carmichael Lynch, VSA Partners, Martin Williams and Virgin Records.3 was also selected as an award-winning finalist for Debut Publications “Branded” annual, featuring 130 of the best logos from around the world. The publication is based in the United Kingdom. The annual will be available worldwide later this year. |
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January 18, 2007 - 3 Featured in New Mexico Business WeeklyAlbuquerque ad agency/design firm 3 was featured as the small business profile in the January 12 edition of the New Mexico Business Weekly. Read the article here. (May require a paid subscription based on availability). |
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December 20, 2006 - 3 ends year with new client wins, parking lot full of snowAlbuquerque advertising/design firm 3 is working on branding assignments for its newest clients, including Vaughan Company Realtors, BRYCON Construction, the New Mexico Department of Health and Osuna Nursery, as well as ongoing efforts for existing clients. New campaigns will debut in late 2006 and early 2007.In other news, winter debuted using a mixed media approach of snow, wind and ice. |
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October 26, 2006 - Maclay listed in New Mexico Business Weekly’s 40 Under FortySam Maclay, creative director and partner of Albuquerque advertising agency 3, was included in New Mexico Business Weekly's 40 under Forty 2006 issue. The yearly special highlights 40 New Mexico professionals under the age of forty. Although in advertising years, Sam is technically 97 years old. |
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September 21, 2006 - Rockport selects work from 3 for its Logo Design AnnualOne of the best known publications for design professionals, Rockport, has chosen work from Albuquerque advertising agency 3 for its upcoming logo design annual. The book will be published and distributed worldwide in the spring of 2007. |
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August 1, 2006 - Coupe Magazine selects work from 3 for its International Design AnnualCoupe Magazine, one of Canada's celebrated design and advertising publications, has selected two pieces from Albuquerque ad agency/design firm 3 for its upcoming 2006 annual. The publication features the best work from North America and France. The design annual will be on newsstands in December of 2006. |
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June 15, 2006 - Print Magazine Selects Five Pieces from 3 for its Regional Design AnnualPrint Magazine, one of the premier worldwide publications celebrating creativity in advertising and design, has selected five pieces from Albuquerque ad agency/design firm 3 for inclusion in its yearly annual. The magazine selected work the agency created for Measure Twice, a general contractor based in Montana; a wedding invitation for one of the firm’s partners, a t-shirt design and logo for Sackwear.com and its own "3" logo.The magazine’s advertising and design competition receives more than 20,000 entries each year for consideration. The publication highlights the best work from each region of the United States. The annual will appear on newsstands in the fall of 2006. |
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May 22, 2006 - 3 hires Mike Penn as New Senior Art Director3 has added senior art director Mike Penn to the agency's creative department, as the firm continues to grow to serve its expanding list of clients.Mike has 20 years of brand-building experience in tourism, financial services, public utility and other business categories. He has earned numerous international and national awards for his work, including a One Show Pencil and recognition from Communication Arts and Archive. |
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May 11, 2006 - 3 Receives One Show Merit Award, Graphis Design AwardThe One Show and the Graphis Design Annual, two of the most respected international creative award publications, gave awards this week to Albuquerque advertising/design firm 3. Winners were selected from thousands of entries from more than 55 countries.The two award shows are judged by top creative leaders from around the world. Acceptance into either publication is considered a top career achievement in advertising and design circles. 3's award-winning design for both shows was for the agency's corporate identity package, which humorously indicates “3 things to know” about each employee and the agency itself. |
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April 13, 2006 - 3 Wins Nine Regional ADDYs and International Recognition for Logo Work3 won a total of nine regional ADDYs at the American Advertising Federation's District 12 competition. The show featured gold and silver ADDY-winning work from previously judged competitions in New Mexico, Colorado, Arizona, Utah and Wyoming. 3 won more gold district ADDYs than any other Albuquerque agency.Gold-winning work for the seven-month-old firm included its Measure Twice print campaign for a general contractor based in Montana, as well as a custom wedding invitation. 3 also earned its first international recognition from the Identity Magazine International Design Show, based in Russia. The judges were some of the top design names from around the world, including industry icons Margo Chase, Bill Gardner and Pentagram’s David Hillman. Logos developed by 3 for Measure Twice and the Center for Prenatal Development were short-listed. |
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March 14, 2006 - 3 earns 14 Gold and Silver ADDYs, Two of 3’s Partners Are Recognized for Best of Show3 earned six gold and eight silver ADDY awards at this year’s New Mexico Advertising Federation award show. Work created during 2005 was eligible for judging; 3 had been open for only the last four months of that year.In addition, two of 3’s partners, Sam Maclay and Tim McGrath, were Best of Show recipients for a United Blood Services campaign they helped create at their previous agency. It was Maclay’s fifth Best of Show award in a row as a creative director and the third Best of Show award for McGrath and Maclay as a creative team. The Best of Show award is the ADDYs’ top honor. 3 won gold ADDYs for work entered in print, design and interactive categories. Nearly 60% of the entries the agency submitted won some kind of recognition at the show, which had approximately 400 entries this year. Participating Albuquerque advertising agencies at the ADDYs included Rick Johnson & Company, McKee Wallwork Cleveland, Rome & Gold, Area Creative, Esparza Advertising, Squires & Company and Cisneros Design, among others. |
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December 31, 2005 - New Albuquerque Ad Agency 3 Announces First Clients, New HireAlbuquerque’s newest full-service design and advertising agency, 3, opened doors on September 1, 2005, and already has a list of more than 10 clients from New Mexico and around the country. The firm has also hired Melissa George as its production manager.3’s New Mexico clients include the Center for Prenatal Development, Land Rover of Albuquerque and Santa Fe, Del Norte Credit Union and Southwest Learning Centers, among others. Out-of-state clients include Florida real estate developers Miami Road Partners, Montana general contractors Measure Twice, and California-based apparel line, Old Guys Rule. 3 is preparing for the launch of several campaigns and websites at the end of the year and into 2005. In January 2006, the firm is expanding its offices to accommodate the new growth as well as future new hires. |
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September 1, 2005 - New Albuquerque Ad Agency “3” Opens Doors3 is a magic number. It’s also the name of the new full-service advertising and design firm headed by three — that ‘s 3 — of New Mexico’s most experienced and talented advertising minds. The partnership was co-founded by Chris Moore, former account manager of McKee Wallwork Cleveland; Sam Maclay, former vice president and creative director of Rick Johnson & Company; and Tim McGrath, former design director of Rick Johnson & Company.Together or separately, the trio has won recognition from virtually every major national and international advertising award show, including the coveted EFFIE awards, the One Show, Communication Arts, National Addys and Cannes. In addition, the individuals of 3 have won hundreds of New Mexico Addys and several Best of Show Addys, American Marketing Awards, and recognition from international publications such as Archive, Print Magazine’s Regional Design Annual, SHOOT Magazine, How Magazine, Step Magazine, Coupe, Graphis and others. The new agency has full-service capabilities, ranging from strategy and account service to media and creative/design services. 3 started business with branding and marketing assignments from clients based in Albuquerque, Florida and California. |