Better health is about making good choices wherever and whenever you can. For this City of Albuquerque program, we encouraged city employees to make whatever small tweaks they could for improved health.
Skarsgard Farms, formerly Los Poblanos Organics, is a local farm that delivers fresh produce. We developed an identity using a tractor as a symbol for farming and delivery, and added some unique personality elements to convey the friendliness and ease-of-use of the service.
Dixon's Apple Orchard is rooted in a purer time, where the only thing preserved is tradition. We designed a logo that celebrates Dixon's famous apples, and references the story of how the founder once had to fight off a bear who had gotten into the orchard.
Vessel Health is a medical practice that cares for the whole body – the “vessel” that carries our veins, arteries and organs. The logo visually represents the flow of blood cells through the passages of the cardiovascular system, using the letters V and H.
Growth Energy is a proactive group of ethanol supporters committed to the promise of agriculture and growing America's economy through cleaner, greener energy. The goal was to have the name, logo and campaign elements serve as reminders of the unlimited potential of renewable fuel.
The New Mexico Mortgage Finance Authority was created to help people with low- to moderate-incomes find affordable, well-made housing. The logo and branding campaign embody this idea at every touchpoint.
F8 is a photography service based in Minnesota. "F8" is often thought of as the sweet spot for an effective aperture, or lens speed, for photography. We designed the F and the 8 to read simultaneously.
Alone and Unafraid is an apparel company founded by two marines. The company's designs are rooted in the philosophy of confidence and self-reliance balanced by the dedication to something greater than one's own ego.
Echelon is a private jet membership program targeting travelers who expect the highest standard of service, including guaranteed jet availability and world class, personalized care. We named the company and developed the branding elements.
The John Wayne Collection is a joint effort by Old Guys Rule and the John Wayne Cancer Foundation to benefit cancer research. A portion of the proceeds from the apparel line will fund efforts to find a cure. Our logo celebrates this American icon as a heroic symbol in the fight against cancer.
Nob Hill Bar & Grill offers a gourmet twist on bar food favorites and American staples. We created a logo that reflected the restaurant's approachable-yet-chic feel as well as a tagline to describe the overall concept.
This medical software helps physicians pinpoint and prevent procedural errors. Our logo reflected this pinpoint ability while also reinforcing the goal of keeping patients healthy by depicting arrows that form a medical cross.
RadPhysics, the makers of MERP, consults cancer centers on how to best implement error reduction programs. We designed a mark based on the radiation symbol, focusing on the need to communicate and share any potential treatment issues.
REDW The Rogoff Firm is one of the Southwest's leading CPA/business advisory firms. We updated their identity with a modern look while keeping a classic feel to reinforce the company's deep community and regional roots.
Albuquerque The Magazine is the fastest-growing city magazine in the country. For the publication's new logo, the goal was to create a mark that felt sophisticated and approachable. We also wanted to make sure the logo had meaning when it appeared away from the magazine cover.
Upaya Wellness Clinic uses a variety of approaches in their massage and skin care business. The client’s knowledge of many techniques, coupled with the welcoming nature of their space, inspired the logo of the hands forming the shape of the lotus, a symbol of compassion.
Osuna Nursery is a well-known and much-loved New Mexico business. The client wanted to update their brand to reflect the growth and maturity of their business, as well as their long-held beliefs in offering expert advice to their customers. The accompanying tagline: "Let's get growing."
Before e-commerce and mega stores, there was a time when we allowed ourselves the simple pleasure of shopping. Chez Nous is a new retailer that is bringing back shopping, celebrating the feeling of stumbling across a store and finding that special something. We crafted a logo that referenced the French heritage of fine goods found at the store, while keeping a casual, approachable feel. Vive le shopping, folks.
We positioned OSO as more than an Internet service provider. We call them Internet enablers. Which means on top of offering fiber optic Internet, DSL connections and server colocation, OSO has the ability to put their customers first in line for tomorrow’s Internet technology breakthroughs. Our efforts consisted of a re-designed logo, re-positioned branding campaign and guerrilla tactics.
Sackwear.com's target audience wants to wear something original and un-corporate while making a fun statement about themselves. To that end, we developed the "sack" icon of a suit guy with a sack on his head. The idea is that the company makes apparel for those folks who don't follow the typical path. At least when they're wearing
Measure Twice is a construction company based in Montana. We created a new logo, corporate ID and print campaign focusing on the need to hire the right contractor from day one. After all, you only build once.
Light Switch is a photography and digital imaging studio that provides ideas along with the standard services. We created a logo designed to appeal to their business target. Namely, creative folks looking for fresh insights on how to make their own work better.
This logo reflects the roots of this real estate development: the historic cultures and stunning beauty of Belize.
We used the ancient Mayan symbols of water, sky and sun to highlight the true amenities of this eco-friendly community.
For Albuquerque The Magazine’s first annual corporate bowling tournament, we created a campaign that encouraged participation via a playful logo and ads that doubled as instructional guides on how to bowl properly.
This fast-growing medical practice makes a point of talking to their patients in plain-spoken terms. We created a new name, identity and branding campaign that told expectant moms they could expect more at CPD.
For Belize Saltwater Outfitters, we tapped into the area's historical connection to the ancient Mayans by creating a so-called "Mayan God of Fishing." The playfulness of the logo conveys the adventure of the experience.
RightVue is a video web enhancement feature for websites. The application connects users with retail websites and vice-versa by allowing both parties to share content about certain products and services. We created a logo that conceptualized this exchange in the form of a shared “eye” that also represents an “R” tilted on its side.